Marketing
Whether you’re just dipping your toe into the world of marketing or you’re a seasoned professional seeking to stay ahead of the curve, our Marketing Insights blog is your go-to resource. Here, we delve into the latest trends, share actionable strategies, and offer expert advice to help you get the best out of your marketing.
Stay tuned as we talk about how effective marketing can transform your business, connect you with your ideal audience, and significantly enhance your online presence. Each post is designed to be practical, informative, and immediately applicable, helping you to not just meet but exceed your marketing goals.
Why Your Business Needs a Blog
One of the biggest advantages of blogging is its ability to drive long-term results. Unlike a social media post, which might only be relevant for a few days, a blog post can continue to attract traffic and generate leads for months or even years after it’s published.
How to Create SEO-Friendly Landing Pages That Convert
Content is king, but relevance is its crown. Your landing page content needs to be directly aligned with the visitor’s reason for searching and the promise made in your headline. This means avoiding fluff and focusing on delivering value. Address the visitor’s needs, answer their questions, and make it clear why your product or service is the solution they’re looking for.
How Long Does SEO Take For Leicester Businesses?
Several factors can influence how long it takes for SEO efforts to show results. Understanding these can help manage expectations and create a more effective strategy for SEO in Leicester.
Case Study: Does SEO Work For Small Businesses?
With the goal of rebranding and launching a new venture, they approached us to create a modern, user-friendly website that would reflect their fresh identity and attract new clients. Their existing website was outdated and did not effectively represent their evolving business.
Marketing Strategies to Transform Your Beauty Business
Standing out as a beauty business requires more than just the skills in what you do. It requires a mindful marketing approach. Whether you have years of experience or you're just starting out, using the right marketing strategies can help boost your beauty business. Here are our suggestions for mindful marketing that can help.
Marketing Strategies for Business Coaches
Standing out as a business coach or a systems and process manager requires not only expertise but also effective marketing strategies. The right approach can help you connect with your target audience, establish your credibility, and grow your client base. Here's a look at some of the most effective strategies to market your business coaching services.
What is SEO? A Simple Guide for Small Business Owners
For small business owners, understanding SEO (Search Engine Optimisation) can be the difference between being visible or invisible online. Mastering SEO can help you connect with more clients who are searching for your services in your local area.
Why Branding and Staying in Line with Industry Trends is Crucial
After grabbing a can of PRIME on a whim this afternoon to rehydrate after a sunny dog walk (thinking it was just flavoured coconut water), I spent most of my evening questioning my mental state due to extreme palpitations. Who knew it was packed with caffeine?!
What to Do When Business Gets Hard
Running a business can be one of the most rewarding yet challenging ventures. There are times when everything falls into place, and the journey feels effortless. But, there are also moments when the going gets tough. It’s during these times that our resilience, creativity, and determination are truly tested.
Future of Design Trends to Watch in 2024-25
As we progress through 2024, design continues to evolve, bringing new trends that redefine how brands connect with their audience. At Mindful Marketing & Design, we're always at the forefront, ensuring our clients are equipped with the latest insights to stay ahead. Here are the essential design trends for 2024/25 and their implications for your marketing strategies.
A Guide to Content for Small Business Owners
When we hear the word content, many of us instantly think 'Social Media' and either run a mile or spend hours working on it without a strategy. Content creation goes far beyond Instagram, Facebook, or Twitter, which can be equally, if not more, effective in growing your small business.
Increasing Online Enquiries
This guide offers a foundation for beginners to start improving their website's SEO for small businesses and lead generation efforts.
From Sales Enquiry to Engagement
The sound of an incoming call can be the start of a new opportunity with a potential client, but it fills some of us with dread.
Rethinking Social Media Strategy for Small Businesses
When a small business comes to me for help with social media, my first question to them is always, "Why is your focus on social media?"
Marketing Strategies for Wellness and Therapy Services
Whether you're a massage therapist, counsellor, or other wellness professional. Here are some top strategies to effectively market your wellness and therapy services.
Marketing Strategies for Construction Businesses
It can be hard for builders and carpenters to stand out when trying to attract clients and grow their businesses. While their work often speaks for itself, effective marketing strategies are crucial to showcase their work and reach potential customers. Here's how builders and carpenters can market their services effectively.
Effective Marketing Strategies For Your Health and Fitness Business
The health and fitness industry is thriving, and standing out in this area requires effective marketing strategies.
What is a micro-blog?
If you’re looking at our social media management packages you might be wondering what on earth a micro-blog is.
How does your brand measure up?
A logo is the most obvious element of your brand. It’s what your customers see before they’ve even started reading your socials, browsing your website or entering your shop. A well-designed logo should be memorable and set you apart from competitors.
Why do I have so many files from my logo designer?
When you’ve had your logo designed professionally, you should receive a logo package full of files suitable for both digital and print. But without guidance (or even with guidance), once left to deal with it on your own, it can be confusing as to which is the right file to use.
Why Choose a Bespoke Logo?
If you’ve recently set up a business or have one in the making, chances are you’ve spent some time deliberating over your logo options.
When Should You Post on Social Media?
Have you ever followed or liked a page and then unfollowed/unliked, within a few days, because it took over your timeline with content you didn’t find useful or captivating?
What is an engagement post?
An engagement post will encourage shares, likes and comments from your audience. It will most likely make you stand out as a professional in your industry. Someone to watch. Someone to trust. Ultimately, over time, someone to buy from.