How to Create SEO Landing Pages That Convert
Overview
Well-crafted SEO landing pages can be the difference between a visitor and a customer. But it’s not just about attracting visitors; creating landing pages that convert is about ensuring they take action once they land on your website. That’s why we’ve written this guide on how to create landing pages.
Whether you’re driving traffic through PPC ads, email campaigns, or organic search, your landing pages need to be optimised not just for search engines but for conversion too. Keep reading to find out how to create SEO-friendly landing pages that not only attract organic traffic but also convert visitors into loyal customers.
Start with a Clear and Compelling SEO Headline
Your headline is the first thing visitors see, so it needs to be clear, compelling, and relevant. A good headline not only grabs attention but also tells the visitor that they’ve landed in the right place. Incorporate your primary keyword naturally into the headline to help with SEO while ensuring it speaks directly to the visitor’s needs or pain points.
For example, if you’re offering coaching services in Corby, a headline like “Professional Coaching Services in Corby That Drive Results” is both keyword-rich and compelling.
Use Subheadings to Break Down Content for landing pages that convert
Subheadings not only make your content easier to digest but also offer additional opportunities to include keywords. They help structure the page in a way that’s both user-friendly and SEO-friendly. Subheadings should guide the reader through the page, highlighting key benefits, features, or reasons to take action.
For instance, under a main headline about coaching services, subheadings could include “Why Choose Our Coaching Services?” or “Our Process for Delivering High-Quality Coaching Results.” Each subheading reinforces the main message while making the content skimmable and engaging.
Write Persuasive and Relevant Content
Content is king, but relevance is its crown. Your landing page content needs to be directly aligned with the visitor’s reason for searching and the promise made in your headline. This means avoiding fluff and focusing on delivering value. Address the visitor’s needs, answer their questions, and make it clear why your product or service is the solution they’re looking for.
For SEO purposes, ensure your primary keyword appears naturally within the content, particularly in the first 100 words, and sprinkle related keywords throughout. However, avoid keyword stuffing – Google and your visitors will not like it.
For Landing Pages That Convert, Incorporate Strong Call-to-Actions (CTAs)
A landing page without a strong call-to-action (CTA) is like a car without fuel – it’s not going anywhere. Your CTAs should be clear, direct, and enticing. Whether it’s “Get Your Free Quote Today,” “Download Our Free Guide,” or “Start Your Free Trial,” the CTA should tell the visitor exactly what to do next and make it easy for them to take that step.
Placement is also key. Your primary CTA should be above the fold – visible without scrolling – but it’s also a good idea to repeat it further down the page, especially after detailing benefits or addressing potential objections.
Optimise for Mobile Usability
With more than half of web traffic coming from mobile devices, ensuring your landing page is mobile-friendly is non-negotiable, especially if you offer B2C services. A mobile-optimised landing page should load quickly, be easy to navigate, and ensure CTAs are easy to tap. Google prioritises mobile-first indexing, so a mobile-optimised page is also crucial for SEO.
Use responsive design techniques to ensure your page adapts to different screen sizes. Test your landing pages on various devices to confirm that the user experience is seamless across the board.
Use High-Quality Visuals
Visual content – images, videos, infographics – can significantly enhance the appeal and effectiveness of your landing page. But these visuals need to be high-quality, relevant and optimised for SEO.
For images, use descriptive file names and alt text that incorporate relevant keywords. This not only helps with SEO but also ensures accessibility. Videos can be particularly effective on landing pages, especially for demonstrating products or services, but they should be embedded in a way that doesn’t slow down your page load time.
Build Trust with Social Proof and Testimonials
Building trust is crucial for conversion, and one of the best ways to do this is through social proof. Include customer testimonials, case studies, or client logos to show that others have benefited from your service or product.
For an extra SEO boost, consider including a written testimonial that naturally incorporates keywords relevant to the visitor’s search. For instance, a testimonial like “Beauchamp Counselling’s online sessions helped me overcome anxiety, and the booking process was so easy,” not only builds trust but also reinforces your SEO strategy.
For Landing Pages That Convert Optimise Page Speed
Page speed is a critical factor for both SEO and user experience. A slow-loading page can lead to high bounce rates, meaning visitors leave before seeing your content. Use tools like Google PageSpeed Insights to identify and fix speed issues. Compress images, leverage browser caching, and minimise JavaScript to ensure your landing page loads quickly.
A/B Test for Continuous Improvement
Creating a successful landing page is an ongoing process. A/B testing different elements—headlines, CTAs, images, and content layouts—can help you identify what resonates most with your audience. Regularly testing and tweaking your landing page will not only improve conversion rates but also ensure that your SEO efforts are continually optimised.
Summary
Creating SEO-friendly landing pages that convert requires a blend of technical know-how and a deep understanding of your audience’s needs. By focusing on clear messaging, mobile usability, engaging content, and persuasive CTAs, you can create landing pages that attract organic traffic and drive real results.
SEO is not a one-time task but an ongoing effort, so continuously monitor your landing pages’ performance and make adjustments to keep improving.
Whether you’re looking to enhance your current landing pages or start from scratch, following these strategies will help you achieve higher rankings, increased traffic, and, most importantly, more conversions.
If you’re looking for support and results with your SEO efforts to enhance your online presence, contact us today to see how our SEO services can help your business achieve similar success.
