It takes research, of your industry and your audience, to get it right.

An engagement post will encourage shares, likes and comments from your audience. It will most likely make you stand out as a professional in your industry. Someone to watch. Someone to trust. Ultimately, over time, someone to buy from.

Examples of good engagement posts include industry hints and tips, funny memes to show the personality of your brand, branded graphics, behind-the-scenes pics, contests and giveaways to name a few.

It takes time, consistency and great branding to build a profitable social media following.

If you’re the face of your brand or service, it can be slightly easier, as the right people warm to you as a person. The Happy Stylist does this well.

But if you’re selling a product or service without a face to the brand name, now is the time to step it up a notch.