Are you creating the right impression with your branding?

A logo is the most obvious element of your brand. It’s what your customers see before they’ve even started reading your socials, browsing your website or entering your shop. A well-designed logo should be memorable and set you apart from competitors.

The imagery used in your leaflets, social media posts and catalogues is a vital part of your branding. It’s all about knowing your ideal client and using your imagery to attract them to your brand. For example, a dating website uses imagery showing couples to attract their ideal client.

As a business, you’re using typefaces every day, in emails, documents, presentations, brochures, leaflets and social media posts. Get it wrong, and you’re instantly sending the wrong impression to your current and potential customers.

In an ideal world, you want to excite your customers by helping them to instantly identify your shop front, product packaging or staff uniforms before they’ve had a sniff of your logo. Think, Post Office, Coca-Cola and Sainsbury’s