Case Study: Rebranding and Launching Beauchamp Counselling’s Online Presence through Web Design and SEO
Client Overview
Client: Beauchamp Counselling
Location: Kibworth Beauchamp, Leicestershire UK (Remote Services)
Industry: Mental Health and Counselling Services
Services Provided: Individual Counselling, Couples Therapy, Family Therapy and more
Project Background
Beauchamp Counselling, based in Kibworth Beauchamp, offers a wide range of counselling services to clients remotely.
With the goal of rebranding and launching a new venture, they approached us to create a modern, user-friendly website that would reflect their fresh identity and attract new clients. Their existing website was outdated and did not effectively represent their evolving business.
The objective was to develop a new website and implement an SEO strategy that would drive enquiries and build their online presence.
Challenges
Rebranding Needs: Beauchamp Counselling needed a new website to align with its rebranding efforts, including a new logo, colour scheme, and overall brand identity.
Remote Services Visibility: As a provider of remote counselling services, it was essential to reach a broader audience beyond the local area while maintaining strong local SEO for Kibworth Beauchamp.
Previous Website Limitations: The existing website was not user-friendly, lacked modern features, and did not effectively convert visitors into clients.
Objectives
Create a New Website: Develop a modern, visually appealing website that aligns with Beauchamp Counselling’s rebranded identity.
Enhance SEO: Improve search engine rankings to increase visibility for remote counselling services, particularly in Kibworth Beauchamp, Leicestershire and surrounding areas.
Increase Client Engagement: Implement tools and features to encourage visitor interaction.
Strategy and Execution
1. Website Redesign and Rebranding
We began by working closely with Beauchamp Counselling to understand their new brand vision and goals. Our approach included:
- Brand Integration: We designed the website to incorporate the new logo, colours, and typography, ensuring a cohesive brand identity across all pages.
- Modern Design: The new website features a clean, professional design with a focus on user experience. It is fully responsive, ensuring that clients can access information and services seamlessly on any device.
- Content Development: We developed new content that clearly communicates Beauchamp Counselling’s services, approach, and the benefits of remote counselling. This content was also optimised for SEO to improve search engine rankings.
2. SEO Optimisation
To ensure the new website attracted the right audience, we implemented a comprehensive SEO strategy:
- Keyword Research: We identified relevant keywords such as “remote counselling services,” “therapy Kibworth,” and “counselling services near me” to target a broad and local audience.
- On-Page SEO: We optimised the site’s meta tags, headings, and content with these targeted keywords. The site was also structured for easy navigation, which helps both users and search engines.
- Local SEO: While Beauchamp Counselling operates remotely, maintaining a strong local presence was important. We optimised their website to ensure they appear in local search results for Kibworth Beauchamp.
3. User Engagement Features
To increase client engagement, we integrated several user-friendly features:
- Interactive Contact Forms: Customised contact forms were added to encourage potential clients to reach out for more information or to request consultations.
- Client Testimonials: We included a section for client testimonials, which builds trust and encourages new visitors to book sessions.
Results
1. Successful Launch and Brand Alignment
The new website launched successfully, aligning perfectly with Beauchamp Counselling’s rebranded identity. The site’s modern design and improved content have received positive feedback from both the client and users.
2. Significant Increase in Enquiries
Following the launch and SEO optimisation, Beauchamp Counselling experienced a significant increase in website enquiries. The client was thrilled with the results, stating, “Also just to say we have had so many enquiries via the website so you have worked your magic with this SEO, it’s amazing!!“
3. Improved Local and National Search Rankings
The website now ranks highly for both local searches related to Kibworth Beauchamp and broader search terms related to remote counselling services. This has expanded their reach and attracted clients from beyond the local area.
Conclusion
The collaboration with Beauchamp Counselling showcases the impact of a well-executed website redesign and SEO strategy. By rebranding and launching a new online presence, Beauchamp Counselling not only aligned with its new identity but also significantly increased its client base through improved visibility and user engagement.
If you’re looking to rebrand and enhance your online presence, contact us today to see how our web design and SEO services can help your business achieve similar success.
