marketing

Tutorial: Basic Text Editing On WordPress Website

If you’re new to WordPress, one of the first skills you’ll need to master is basic text editing. Whether you’re drafting a blog post, building a page, or updating your site’s content, understanding how to effectively use text editing tools is essential. In this guide, we’ll cover why text editing matters, introduce you to the Gutenberg editor in WordPress, and walk you through the basic text formatting tools available in WordPress.

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Small Business Marketing, Web Design, WordPress Tutorial, ,
white vintage typewriter with paper

Common Web Design Mistakes and How to Avoid Them

Your website is often the first point of contact between your business and potential customers. A well-designed website can make a strong first impression, build trust, and drive conversions. However, with the best intentions, many businesses fall into common web design traps that can hurt user experience (UX) and search engine optimisation (SEO). In this blog post, we’ll explore some of the most frequent web design mistakes and provide practical advice on how to avoid them, ensuring your site not only looks great but also performs well.

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SEO, Small Business Marketing, ,
common web design mistakes

How to Create SEO-Friendly Landing Pages That Convert

Content is king, but relevance is its crown. Your landing page content needs to be directly aligned with the visitor’s reason for searching and the promise made in your headline. This means avoiding fluff and focusing on delivering value. Address the visitor’s needs, answer their questions, and make it clear why your product or service is the solution they’re looking for.

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Marketing, Sales, SEO, Small Business Marketing, ,

Marketing Strategies to Transform Your Beauty Business

Standing out as a beauty business requires more than just the skills in what you do. It requires a mindful marketing approach. Whether you have years of experience or you’re just starting out, using the right marketing strategies can help boost your beauty business. Here are our suggestions for mindful marketing that can help.

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Marketing, Social Media,
beauty influencer marketing tips

Marketing Strategies for Business Coaches

Standing out as a business coach or a systems and process manager requires not only expertise but also effective marketing strategies. The right approach can help you connect with your target audience, establish your credibility, and grow your client base. Here’s a look at some of the most effective strategies to market your business coaching services.

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Marketing, Social Media, ,
marketing for business coaches

A Guide to Content for Small Business Owners

When we hear the word content, many of us instantly think ‘Social Media’ and either run a mile or spend hours working on it without a strategy. Content creation goes far beyond Instagram, Facebook, or Twitter, which can be equally, if not more, effective in growing your small business.

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Marketing, SEO, Small Business Marketing, Social Media, ,
content for small businesses

Marketing Strategies for Construction Businesses

It can be hard for builders and carpenters to stand out when trying to attract clients and grow their businesses. While their work often speaks for itself, effective marketing strategies are crucial to showcase their work and reach potential customers. Here’s how builders and carpenters can market their services effectively.

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Marketing, Social Media,
building trade marketing tips